Albertans Can Cash in on Old Lawn Mowers



Albertans can turn in their old polluting gas lawn mowers and trimmers at any The Home Depot® store across the province for an instant rebate of up to $100 on the purchase of an environmentally-friendly alternative. The nation-wide lawn mower recycling and rebate program, Mow Down Pollution, runs April 28 through May 8 and is bigger and better than ever.

Climate Change Central and the Clean Air Foundation, in partnership with The Home Depot Canada and the One-Tonne Challenge, launched the program to help Canadians be 'garden smart' by recycling older, higher polluting lawn mowers and trimmers for products that reduce emissions and air pollutants and conserve energy and water.

This year, The Home Depot Canada will donate $10,000 in lawn and garden care supplies to the municipality whose citizens have turned in the greatest number of old gas lawn mowers to The Home Depot Canada (based on average donations per store within the municipality), in support of the natural restoration of a community green space.

"Due to the positive response from our customers to the Mow Down Pollution program in the past, The Home Depot is proud to launch its fifth - and most extensive - lawn mower recycling and rebate program," said Annette Verschuren, president of The Home Depot Canada and EXPO Design Centre. "This year, we've expanded the program because we want consumers to think about more than just high-polluting mowers and trimmers. We encourage everyone to use products that not only benefit the beauty of his/her home and garden, but also are kinder to the environment."

Last year, Alberta had the highest number of returned mowers and trimmers per store in Canada. Nationally, The Home Depot and the Clean Air Foundation hope to retire more than 4,000 two-stroke mowers and trimmers, the equivalent of 192 tons of greenhouse gas emissions.

"The style of motor, rather than age, is what people should look at when considering whether to recycle their gas mower or trimmer," said Allan Amey, President and CEO of Climate Change Central. "Any mower or trimmer with a two-stroke motor emits significant greenhouse gas emissions. If you see blue smoke when starting your lawnmower, you probably have a two-stroke mower."

Depending on the new product chosen, the instant rebates range from $10 to $100. This year, the $100 rebate will apply to the purchase of a Black & Decker® 19" Electric Lawn Hog Mulching Mower, which retails for $299 - close to a 35 per cent discount. Other brand names offered as part of the rebate program include Murray, Great States and Garden®.

"Each summer weekend, about 2.7 million Canadians mow their lawns, using 151 million litres of gasoline per year," said Ersilia Serafini, executive director of the Clean Air Foundation. "By bringing in old gas lawn mowers and trimmers to The Home Depot for free recycling during Mow Down Pollution and choosing cleaner options, Canadians can take a big step toward reducing greenhouse gases and improving local air quality."

About Climate Change Central
Climate Change Central is a private-public partnership established as a catalyst for and coordinator of activities by individuals, businesses, institutions and governments to reduce greenhouse gas emissions in Alberta.

About The Clean Air Foundation
The Clean Air Foundation is a not-for-profit organization dedicated to developing, implementing and managing public engagement programs and other strategic initiatives that will lead to measurable emission reductions.

About The Home Depot Canada
Founded in 1978, The Home Depot® is the world's largest home improvement specialty retailer and has 1,905 stores, including 120 in 10 Canadian provinces. In Canada, The Home Depot was named Retailer of the Year in 2004 by the Office of Energy Efficiency.

About The One-Tonne Challenge
The One-Tonne Challenge is a national campaign launched by the Government of Canada that calls on all Canadians to reduce their greenhouse gas (GHG) emissions by one tonne - about 20 per cent per year.

For more information or to schedule an interview, media should contact:

Helen Corbett, Climate Change Central (403) 517-2717
Nick Cowling, The Home Depot (416) 412-4142
Yvonne Spiczynski, Clean Air Foundation (416) 922-9038, ext. 47

www.mowdownpollution.ca